Born and raised in Toronto, Canada, I’m now lucky enough to call Sydney home. Spending an unhealthy amount of time obsessing over brands growing up, I quickly became intrigued at what gave these brands their perceived value and appeal.

I further explored this obsession through University studying Marketing and Business Communications in both Canada and the Netherlands before landing my first gig in marketing at an agency named TAXI in Toronto.

Since then I’ve gone on to work on some amazing and well-known brands including: Visa (currently), Diageo, Destination New South Wales (DNSW), CSIRO, Canon, Suncorp, KFC & Audi. Helping to launch fully integrated brand campaigns which bring meaning and value to consumers.