Some recent work.

Im proud to share.

GO FOR GOLD OLYMPICS CAMPAIGN

As the official payments sponsor of the Paris 2024 Olympics, Visa and Cuscal teamed up to provide cardholders the unique opportunity to attend the games live.

Creating bespoke VIP Olympic packages, we sought to attract new customers and engage existing ones through targeted comm’s that gave customers a reason to sign up and use their cards. Ultimately driving top of wallet spend behaviours.

Channels: Website, eDM, Digital, Social

  • 8, 100 newly activated card holders

  • With 95% remaining active post campaign

  • $48 Million in Incremental spend during & post campaign

The Results

KEEP WALKING BOLDLY

Johnnie Walker was on a mission to help build deeper meaning into what the brand stands for, and what it truly means to Keep Walking. In partnership with the AFLW, we put a much needed spotlight on the legends in the women’s game who’ve worked to grow and push for progress.

I led the delivery of a full integrated, above the line campaign, from strategic development to creative execution.

Channels: TV, OOH, Digital, Social

Website build: walkboldly.com.au

Keep walking proudly

In 2021 Johnnie Walker was faced with a large problem. Although the category was growing, Johnnie Walker wasn’t. With new entrants to the category perceiving JW as a drink for older generations we needed to help shift perceptions and build new brand meaning into the work.

Through Keep Walking, I helped to develop the strategy that looked to modernise the brand with our LPA 18+ audience. Two key “acts” would be activated a year, with Keep Walking Proudly via Sydney Mardi Gras being the first to launch.

The campaign aims to help shine a light on all identities within the LGBTQIA+ community, I led the delivery and strategy of a fully integrated campaign and activation.

Channels: OLV, OOH, Digital, Social & Experiential

  • 232 Pieces of earned coverage

  • Brand lift across all brand meaning metrics

  • Paid digital media had a 4.6% CTR (benchmark 2.75%)

  • 93% attendance rate at events

The Results

Website build: walkproud.com.au

Destination new south    wales

Destination New South Wales (DNSW) came to us during covid - intent on relaunching the state to domestic and international travellers alike. Our Challenge? How do you make New South Wales feel fresh, and attract consumers not just to Sydney and Byron but show what the whole state has to offer.

Helping to pitch and then execute the through the line campaign we leaned into all the feelings that make New South Wales feel… new.

Channels: TVC, OOH, Digital, Social, Event, eDM & SEO

  • 8.3 Million video views

  • 3pt upweight in rural vacation bookings

  • Retained #1 state destination in yearly standing

The Results

CSIRO IMPOSSIBLE WITHOUT             You

CSIRO came to us with a very topical problem. How do you attract top tier talent in a market that is short skilled workers? Additionally proving to other businesses the value CSIRO could provide them.

Conducting research with external candidates, internal employees and businesses I helped to develop a strategy for how we harnessed CSIRO’s greatest strength. Using the public knowledge of how many wonderful things CSIRO had achieved, we showed them the common denominator - themselves. And so ‘Impossible Without You’ was born.

Channels: OLV, Digital, Social, eDM

  • Generated over 17,000 site visits

  • 1.2 mil video views with an 85% completion rate

  • 90% positive sentiment across internal staff

  • 100% of job vacancies filled within 3 months of campaign launch

The Results